QCM and The Insane Asylum

by: Lu Velazquez, QCM
      copywriter/photographer

Bob and Nell Mitchell

Pueblo CO. October 3, 2015 -- Quantum Creative Media would like to introduce one of our favorite clients, the folks who run the Museum at the Colorado Mental Health Institution at Pueblo -- Bob and Nell Mitchell. The Mitchell's have made the up-keep of the museum at The Insane Asylum (formally known as) a mission of love. Each time they come in with their latest project, we are constantly amazed with their ideas for furthering the awareness and education about the artifacts and life of former patients.

Straight Jacket

One of the first projects they brought to us was developing a presentation where Nell wrote the narrative and we recorded both Bob and Nell doing the narration. There was also a map of the extensive tunnel system under the Asylum campus that they wanted to have made into a nice display. We developed a rather instructional graphic design, highlighting all the tunnels and adding old photos in the margins so the reader can capture the feel of these underground rivers of activity. Nell has also has written a book about the history of the Colorado Mental Health Institution at Pueblo (as it is now called).

Patrick Cottage

Miles of service tunnels under the campus

The Colorado Mental Health Institution at Pueblo was founded in 1879. This institution has been through many changes over the years and has seen the development of mental healthcare to the paradigm we know today. This facility first began as simple "housing" of the mentally ill to a more institutional setting. From the institutional setting it moved into a "cottage" paradigm. The cottage paradigm suffered from over crowing and necessitated a shift to a much more structured model as reflected by the architecture in the newer buildings. Food and goods were transported through the extensive tunnel system under the acreage where upon this institution sits.

This is just a taste of what you will find at the museum. We let Bob and Nell take you on a tour of a time long ago at the Insane Asylum.

If you ever find yourself in Pueblo, Colorado - stop by this fascinating museum and meet Bob and Nell. They will make the history of this institution come alive.

 You can download a copy of their brochure on their website for location and hours of operation

 http://www.cmhipmuseum.org/

You Have Every Reason To... ROI

 Did you know that wrapping your vehicle has crazy ROI?! ROI stands for Return on Investment. Let's take a peek at a few numbers just to prove our point. After reading this, you will think twice about that newspaper or radio ad.

The ROI formula to calculate your return on your investment is simple:

return on investment = (gain from investment – cost of investment) / cost of investment.

What are "Impressions"? Impressions are the opportunities for customers, clients and consumers to see your message. This chart only shows the number of impressions but impressions also have a price. How much money did you spend to have (per person) see your message?  Again, wrapping your vehicle still wins by a long shot! The CPM or Cost Per Thousand Impressions for Vehicle advertising will run a mere $0.67! Now let's compare that to radio, say the 6:00 am drive, it will cost you approx. $6.15, the local newspaper (for a quarter page) approx. $11.70 and television (30 secs. primetime) approx. $20.50. (CMMMR, American Trucking Association)

In a recent Trucking Association’s study of vehicle occupants and pedestrians, 98% said vehicle graphics created a positive image for the company. 96% said vehicle graphics had more impact than billboards. 75% of people developed an impression about a company and its products. 29% would base a buying decision on that impression.
(vehicle graphics statistics) http://www.vehicle-graphics.ca/statistics/

So...which pizza delivery truck would you remember?

Please check out our Facebook page for some unusual projects and join us in the graphic design madness!

 www.facebook.com/QuantumCreativeMedia

Is A Wrap All That, And A Bag of Chips?

We're  sure you have seen more and more of these vehicles on the streets and highways that are all decked out with company logos, artwork, personal hobbies and promotions. As wrap products improve, the client's choices are only limited by their imagination. Yes, it all looks very cool but, for the business owner, does it really pay? Is the investment really worth it? Here at Quantum Wraps we give this answer a big, fat YES. 

Time is showing that the investment of wrapping one's vehicle (or fleet of vehicles) is the gift that keeps on giving. Here are three reasons why:

1. For the price of and ad being run in the local paper for 6 weeks to 8 weeks, one could afford a wrap. The wrap has no expiration date

and will advertise for you 24/7

2. When you wrap a vehicle, that vehicle goes to areas that are already known to bring business so you are automatically marketing to the right audience.

3.  A wrap can make an older vehicle look new again with a fresh image that is cutting edge, saving money on having to buy newer vehicles to maintain that professional look.

These are just three reasons. There are more... .

Wraps are becoming the image-makers. How often do we hear, "I saw that truck you did today! Can't miss it!" or "That car is one of a kind. Looks great!" Most importantly, the business owners themselves report a marked increase in business after their vehicle is wrapped.

Think about it. Could your business use that extra spark of life? Are you looking to boost your visibility and image quality? Looking for more clients/customers? A wrap is an investment that will pay for itself. Try it. You won't be disappointed.

Quantum Wraps 719. 543 . WRAP (9727)
www.quantumwraps.com