Did you know that wrapping your vehicle has crazy ROI?! ROI stands for Return on Investment. Let's take a peek at a few numbers just to prove our point. After reading this, you will think twice about that newspaper or radio ad.
The ROI formula to calculate your return on your investment is simple:
return on investment = (gain from investment – cost of investment) / cost of investment.
What are "Impressions"? Impressions are the opportunities for customers, clients and consumers to see your message. This chart only shows the number of impressions but impressions also have a price. How much money did you spend to have (per person) see your message? Again, wrapping your vehicle still wins by a long shot! The CPM or Cost Per Thousand Impressions for Vehicle advertising will run a mere $0.67! Now let's compare that to radio, say the 6:00 am drive, it will cost you approx. $6.15, the local newspaper (for a quarter page) approx. $11.70 and television (30 secs. primetime) approx. $20.50. (CMMMR, American Trucking Association)
In a recent Trucking Association’s study of vehicle occupants and pedestrians, 98% said vehicle graphics created a positive image for the company. 96% said vehicle graphics had more impact than billboards. 75% of people developed an impression about a company and its products. 29% would base a buying decision on that impression.
(vehicle graphics statistics) http://www.vehicle-graphics.ca/statistics/
So...which pizza delivery truck would you remember?
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