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Showing posts with label ROI. Show all posts
Showing posts with label ROI. Show all posts

Friday, September 11, 2015

Domino's Goes Emissions Free with Custom Wrapped, Electric Delivery Cars





by Lu Velazquez


PUEBLO, Colorado. - Sept. 15, 2015 - Domino’s is going electric! Tony Mand has had the innovative insight to reduce the carbon monoxide emissions in the towns where his pizza delivery facilities reside. Not only did he purchase a fleet of Nissan, no emissions, Leaf vehicles he is having them wrapped by Quantum Wraps in the eye-catching red, white and blue Domino’s logo.

Vehicle wraps are becoming a popular and cost effective way to advertise one’s business, hobby or interest. Wrapping a vehicle increases your R.O.I. (return on investment). In a recent Trucking Association’s study of vehicle occupants and pedestrians, 98% said vehicle graphics created a positive image for the company. 96% said vehicle graphics had more impact than billboards. 75% of people developed an impression about a company and its products. 29% would base a buying decision on that impression.

Quantum Creative Media owner, Douglas Howard, stated, “We need to do something to thank business owners like Tony Mand who show community responsibility by doing what they can. Domino’s is improving the lives of their employees by reducing the wear and tear on their personal vehicles while contributing to the air quality of the community as a whole.”

Quantum Wraps (a division of Quantum Creative Media) at 1401 1/2 W 4th. St. is hosting an evening outdoor photo shoot of the Domino’s fleet of Nissan Leaf cars that have been wrapped in the Domino’s logo. The photo shoot time and date will soon be announced at Quantum Creative Media.


Monday, August 17, 2015

You Have Every Reason To... ROI




 Did you know that wrapping your vehicle has crazy ROI?! ROI stands for Return on Investment. Let's take a peek at a few numbers just to prove our point. After reading this, you will think twice about that newspaper or radio ad.
The ROI formula to calculate your return on your investment is simple:
return on investment = (gain from investment – cost of investment) / cost of investment.


What are "Impressions"? Impressions are the opportunities for customers, clients and consumers to see your message. This chart only shows the number of impressions but impressions also have a price. How much money did you spend to have (per person) see your message?  Again, wrapping your vehicle still wins by a long shot! The CPM or Cost Per Thousand Impressions for Vehicle advertising will run a mere $0.67! Now let's compare that to radio, say the 6:00 am drive, it will cost you approx. $6.15, the local newspaper (for a quarter page) approx. $11.70 and television (30 secs. primetime) approx. $20.50. (CMMMR, American Trucking Association)

In a recent Trucking Association’s study of vehicle occupants and pedestrians, 98% said vehicle graphics created a positive image for the company. 96% said vehicle graphics had more impact than billboards. 75% of people developed an impression about a company and its products. 29% would base a buying decision on that impression.
(vehicle graphics statistics) http://www.vehicle-graphics.ca/statistics/







So...which pizza delivery truck would you remember?






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